Brand Manager
RAHBR Associates
الرياض, SA
منذ 4 يوم
source : ExploreJobs

الرياضReports to : Executive General ManagerScope : 3-4 brands depending on brand groupingManages : Consumer MarketingProduct MarketingTrade Marketing PlanningRetail Management(when relevant)KEY ACTIVITIESDefines, drives and executes the brand strategy for the affiliate, adapting from the Regional / Global strategy⢠Works with regional Brand VP and affiliate GM to set challenging yet attainable brand sales and profit goals for the brand⢠Develops marketing and sales strategies to maximize sell-through according to market demand⢠Defines the Brand Go-to-Market strategy (Inc.

commercial plan and sales targets), monitors KPIs⢠Understands competitive landscape and trends in markets and competition, customers, products, prices, and channels to identify opportunities for growth and profit enhancement⢠Conducts P&L analysis⢠Drives the Integrated Business Planning (IBP) process and owns the brand forecasts with complete and accurate sales drivers provided⢠Monitors for appropriate implementation of brand identity tools (Eg : merchandising guidelines, media positioning, catalog advertising, product assortment, sales staffing, and store / site selection⢠Monitors the Product Marketing and Consumer Marketing activities, providing guidance and decision when neededEnsures operational effectiveness and strong collaboration with partners : ⢠Leads collaboration between brand team, commercial team and digital commerce and marketing team to deliver the brand strategy⢠Ensures alignment with corporate teams and sharing and leveraging of insights and best practices⢠Collaborates with GM and Regional Operations to identify opportunities for streamlining operations, reducing costs, and implementing financial and management technologies to enhance efficiency of brand activities.

Leads and develops people⢠Drives employees growth and development, providing leadership, guidance and management

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