Scope : Responsible for managing the company's marketing initiatives. Uses market research and analysis to direct marketing strategy and planning.
Oversees the production of all promotional materials and marketing campaigns. Reports marketing and sales results to Key Accountabilities : Form part of the company steering committee that will set the strategy and KPIs for the online propositionCultivate an innovative and brand-stylish website & Mobile Apps that will drive new traffic and deliver a seamless online experience that will turn visitors into customers, whilst maximizing profitability of our online businessOversee all website & Mobile Apps content and creative direction, ensuring the content is measured and optimizedPlan and manage our social media platforms.
SEM, SEO, Social, Email and DisplayDrive a segmented CRM approach which feeds on customer data and insightsLead a team and manage budget across digital marketingDevelop, drive and execute innovative and ambitious eCommerce plans focused on targeted marketsWork closely with the Sales / Commercial Team to ensure strategic alignment with your eCommerce strategy, marketing plans, promotions and campaigns to promote a cohesive brand storyEnsure the effective day to day running of the eCommerce website & Mobile Apps, working closely with internal developers and external tech agencies for ongoing development to ensure a seamless UI / UX for our customersMaximize online conversion through developing effective customer journeys, multi-device strategy and optimizing site speedUtilize web analytics to gain insight into user behaviorsManage regular reporting of onsite analytics & performance for data-driven decisions in order to maximize conversion and online sales Job Details Posted Date : 2020-01-31 Job Location : Riyadh, Saudi Arabia Job Role : Marketing and PR Company Industry : Other Business Support Services Preferred Candidate Career Level : Senior Executive